The New 2023 Toyota Prius Redesign

The all-new 2023 Toyota Prius redesign embodies a modern, progressive, and understated style from the inside out. Representing the fifth generation of this eco-car icon, it boasts a sharp, edgy new design and an updated hybrid powertrain that delivers significantly more power compared to its predecessors.



Notable Features:

  • All-New Sporty Exterior
  • Most Fuel-Efficient Prius Ever
  • Fifth-Gen Hybrid Powertrain
  • Continues Toyota’s Commitment to Carbon Neutrality

Since its original launch, the Prius has been at the forefront of Toyota’s vision for a world where hybrid-powered fuel efficiency becomes the norm rather than the alternative. With an impressive sales record of over 5 million units in North America and a staggering 20 million globally, Toyota Hybrids have not only become a top choice for drivers in Cleveland and beyond, but these vehicles have made a tangible difference by preventing over 82 million tons of CO2 emissions.

As a symbol of Toyota’s commitment to sustainability, the 2023 Prius will be the first vehicle in the lineup to showcase a new “Beyond Zero” badge, representing a global effort to achieve carbon neutrality in Toyota’s products, manufacturing processes, and beyond.

Now, let’s dive into the impressive features of the all-new 2023 Toyota Prius redesign!

2023 Toyota Prius Redesign: What’s New?

In creating the latest Prius, Toyota aimed to develop a vehicle that not only met the practical needs of Toyota drivers, but also had an emotional element to the new hybrid. The 2023 Prius is built on the second-generation TNGA-C platform, which is available in LE, XLE, and Limited configurations. It provides a low center of gravity, reduced weight, and increased rigidity compared to its predecessor. This resulted in a lower driving position and wider stance for the Prius, which provides an agile but comfortable driving experience altogether.

While the new generation remains recognizable as a Prius, its design has undergone a shift. The five-door liftback now features a more windswept appearance with a sharply angled windshield. The roof sits 2 inches lower than before, and the seating position is about an inch closer to the ground. The body has also widened by nearly an inch at the rear, accentuating the sportier proportions of this hybrid.

The XLE and Limited models come with larger wheels, enhancing the sporty look and offering improved performance and handling. Additionally, the hip point has been lowered by about one inch, and the battery placement has been designed for a low center of gravity and enhanced luggage capacity.

2023 Toyota Prius Price

The starting prices for the 2023 Toyota Prius are as follows:

  • 2023 Prius LE: Starting at $27,450 MSRP
  • 2023 Prius LE AWD: Starting at $28,850 MSRP
  • 2023 Prius XLE: Starting at $30,895 MSRP
  • 2023 Prius XLE AWD: Starting at $32,295 MSRP
  • 2023 Prius LIMITED: Starting at $34,465 MSRP
  • 2023 Prius LIMITED AWD: Starting at $35,865 MSRP

Remember, these Toyota Prius prices do not include accessories or add-ons!

2023 Toyota Prius Powertrain

The 2023 Prius showcases Toyota’s fifth-gen hybrid powertrain, which incorporates a larger 2.0-liter gasoline engine and a newly developed lithium-ion battery. These advancements result in an impressive output of 194 horsepower for the front-driven Prius, a substantial upgrade compared to the previous 1.8-liter engine’s 121 horsepower. With this enhanced power, the Prius can now accelerate from 0 to 60 mph in just 7.2 seconds, a significant improvement from the previous 9.8 seconds.

Remarkably, these performance enhancements do not compromise the vehicle’s excellent fuel economy. The latest addition to the Prius lineup, renowned for its remarkable fuel efficiency, achieves an estimated 57 mpg combined fuel economy rating on the LE FWD model. The newly developed lithium-ion battery pack also plays a crucial role, offering a 15% increase in output compared to the previous generation Nickel Metal battery while simultaneously reducing its size and weight.

For exceptional performance and confident driving on slippery road surfaces in Parma, the 2023 Prius offers the option of electronic all-wheel drive, which includes an Electronic On-Demand AWD system that employs a motor to drive the rear wheels. The AWD system contributes to the Prius’ versatility, ensuring a safe and reliable driving experience regardless of road conditions.

2023 Toyota Prius Configurations

The all-new 2023 Toyota Prius offers an array of standard and available features across its various grades. Whether you choose the LE, XLE, or Limited grade, and opt for colors like Wind Chill Pearl, Cutting Edge, Guardian Gray, Black, Supersonic Red, or Reservoir Blue, the Prius provides a comprehensive package to tackle the road ahead.

2023 Toyota Prius LE

Standard Features:

  • 17-inch alloy wheels w/ wheel covers
  • 8-inch audio multimedia touchscreen
  • 6 USB-C ports
  • Electronic Parking Brake (EPB)
  • SofTex leather steering wheel
  • Blind Spot Monitor (BSM) w/ Rear Cross-Traffic Alert (RCTA)

Optional Features:

  • Front and Rear Parking Assist w/ Automatic Braking

2023 Toyota Prius XLE

LE Standard Features (Plus)

  • 19-inch alloy wheels
  • 8-inch audio multimedia touchscreen
  • Digital Rearview Mirror & HomeLink
  • Two additional cup holders for rear seat passengers
  • Driver and front passenger heated seats
  • 8-way power driver’s seat
  • SofTex seats
  • Rain-sensing wipers
  • Smart Key
  • Qi wireless charger
  • Direct light illumination
  • Front and Rear Parking Assist w/ Automatic Braking

Optional Features:

  • 12.3-inch audio multimedia touchscreen
  • Fixed glass roof
  • Digital Key

2023 Toyota Prius Limited

XLE Standard Features (Plus)

  • 12.3-inch audio multimedia touchscreen
  • JBL® Premium Audio System w/ eight speakers
  • Fixed glass roof
  • Heated steering wheel
  • Heated and ventilated seats (driver and front passenger)
  • 8-way power driver’s seat w/ driver memory
  • Digital Key
  • Power back door

Optional Features:

  • Advanced Park
  • Digital Rearview Mirror
  • Heated rear seats
  • Panoramic View Monitor

2023 Toyota Prius Interior

Experience a constant sense of inspiration each time you step into your Prius. Its sleek and contemporary design revolves around you, accentuated by stylish details that enhance the overall driving experience. The all-new 2023 Toyota Prius is equipped with an array of convenient tools to simplify your life:

Toyota Prius Interior Tech Features

  • 12.3-Inch Toyota Audio Multimedia System
  • Over-The-Air (OTA) Updates
  • Intuitive Touch And Voice Activation Controls
  • Connected Service Drive Connect
  • Intelligent Assistant
  • Cloud Navigation
  • Destination Assist
  • Dual Bluetooth® Phone Connectivity
  • Wireless Apple Carplay® And Android Auto™ Compatibility
  • At&T Hotspot Capability
  • HD Radio®
  • USB Data
  • Apple Music® And Amazon Music Integrated Streaming
  • JBL® Premium Audio System
  • Clari-Fi® Technology For Enhancing Compressed Digital Music Formats
  • Digital Key Available With Remote Connect For XLE And Limited Grades
  • Six USB Ports

Toyota Prius Interior Safety Features

Embracing the advancements of 2023, the new Toyota Prius now sets the bar higher for safety by including the latest Toyota Safety Sense™ (TSS) generation, TSS 3.0, as standard. This comprehensive suite of active safety systems builds upon the existing features found in the previous generation Prius while introducing further enhancements and capabilities.

The suite encompasses an impressive range of safety features that provide peace of mind on the road:

  • Pre-Collision System w/ Pedestrian Detection
  • Lane Departure Alert w/ Steering Assist
  • Full-Speed Range Dynamic Radar Cruise Control
  • Lane Tracing Assist
  • Road Sign Assist
  • Automatic High Beams
  • Proactive Driving Assist

Experience the All-New 2023 Toyota Prius Redesign and Features at Metro Toyota!

Experience the transformative redesign of the remarkable 2023 Toyota Prius by visiting Metro Toyota. Our dedicated team is eagerly awaiting the opportunity to assist you in scheduling an exhilarating test drive near Brunswick, allowing you to fully embrace the exceptional features and expansive interior space of this efficient Toyota marvel.

Before your visit, we encourage you to explore our enticing range of new vehicle specials, curated to provide extraordinary savings on your Toyota purchase and enhance your ownership experience.


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* MSRP excludes the Delivery, Processing, and Handling Fee of $1,095 for Cars (GR86, Avalon, Avalon HV, Camry, Camry HV, Corolla, Corolla HV, Corolla HB, GR Corolla, Mirai, Prius, Prius Prime, GR Supra), $1,335 for SUV/Van/Small Truck (4Runner, bZ4X, C-HR, Corolla Cross, Corolla Cross HEV, Highlander, Highlander HV, RAV4, RAV4 HV, RAV4 Prime, Sienna, Tacoma, Venza), $1,595 for Large SUV (Sequoia), and $1,795 for Large Truck (Tundra). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota’s charge for these services is called the “Delivery, Processing and Handling Fee” and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota’s overall pricing structure and may be subject to change at any time. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Actual dealer price will vary.


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