The all-new 2023 Toyota Prius redesign embodies a modern, progressive, and understated style from the inside out. Representing the fifth generation of this eco-car icon, it boasts a sharp, edgy new design and an updated hybrid powertrain that delivers significantly more power compared to its predecessors.
Since its original launch, the Prius has been at the forefront of Toyota’s vision for a world where hybrid-powered fuel efficiency becomes the norm rather than the alternative. With an impressive sales record of over 5 million units in North America and a staggering 20 million globally, Toyota Hybrids have not only become a top choice for drivers in Cleveland and beyond, but these vehicles have made a tangible difference by preventing over 82 million tons of CO2 emissions.
As a symbol of Toyota’s commitment to sustainability, the 2023 Prius will be the first vehicle in the lineup to showcase a new “Beyond Zero” badge, representing a global effort to achieve carbon neutrality in Toyota’s products, manufacturing processes, and beyond.
Now, let’s dive into the impressive features of the all-new 2023 Toyota Prius redesign!
In creating the latest Prius, Toyota aimed to develop a vehicle that not only met the practical needs of Toyota drivers, but also had an emotional element to the new hybrid. The 2023 Prius is built on the second-generation TNGA-C platform, which is available in LE, XLE, and Limited configurations. It provides a low center of gravity, reduced weight, and increased rigidity compared to its predecessor. This resulted in a lower driving position and wider stance for the Prius, which provides an agile but comfortable driving experience altogether.
While the new generation remains recognizable as a Prius, its design has undergone a shift. The five-door liftback now features a more windswept appearance with a sharply angled windshield. The roof sits 2 inches lower than before, and the seating position is about an inch closer to the ground. The body has also widened by nearly an inch at the rear, accentuating the sportier proportions of this hybrid.
The XLE and Limited models come with larger wheels, enhancing the sporty look and offering improved performance and handling. Additionally, the hip point has been lowered by about one inch, and the battery placement has been designed for a low center of gravity and enhanced luggage capacity.
The starting prices for the 2023 Toyota Prius are as follows:
Remember, these Toyota Prius prices do not include accessories or add-ons!
The 2023 Prius showcases Toyota’s fifth-gen hybrid powertrain, which incorporates a larger 2.0-liter gasoline engine and a newly developed lithium-ion battery. These advancements result in an impressive output of 194 horsepower for the front-driven Prius, a substantial upgrade compared to the previous 1.8-liter engine’s 121 horsepower. With this enhanced power, the Prius can now accelerate from 0 to 60 mph in just 7.2 seconds, a significant improvement from the previous 9.8 seconds.
Remarkably, these performance enhancements do not compromise the vehicle’s excellent fuel economy. The latest addition to the Prius lineup, renowned for its remarkable fuel efficiency, achieves an estimated 57 mpg combined fuel economy rating on the LE FWD model. The newly developed lithium-ion battery pack also plays a crucial role, offering a 15% increase in output compared to the previous generation Nickel Metal battery while simultaneously reducing its size and weight.
For exceptional performance and confident driving on slippery road surfaces in Parma, the 2023 Prius offers the option of electronic all-wheel drive, which includes an Electronic On-Demand AWD system that employs a motor to drive the rear wheels. The AWD system contributes to the Prius’ versatility, ensuring a safe and reliable driving experience regardless of road conditions.
The all-new 2023 Toyota Prius offers an array of standard and available features across its various grades. Whether you choose the LE, XLE, or Limited grade, and opt for colors like Wind Chill Pearl, Cutting Edge, Guardian Gray, Black, Supersonic Red, or Reservoir Blue, the Prius provides a comprehensive package to tackle the road ahead.
LE Standard Features (Plus)
XLE Standard Features (Plus)
Experience a constant sense of inspiration each time you step into your Prius. Its sleek and contemporary design revolves around you, accentuated by stylish details that enhance the overall driving experience. The all-new 2023 Toyota Prius is equipped with an array of convenient tools to simplify your life:
Toyota Prius Interior Tech Features
Toyota Prius Interior Safety Features
Embracing the advancements of 2023, the new Toyota Prius now sets the bar higher for safety by including the latest Toyota Safety Sense™ (TSS) generation, TSS 3.0, as standard. This comprehensive suite of active safety systems builds upon the existing features found in the previous generation Prius while introducing further enhancements and capabilities.
The suite encompasses an impressive range of safety features that provide peace of mind on the road:
Experience the transformative redesign of the remarkable 2023 Toyota Prius by visiting Metro Toyota. Our dedicated team is eagerly awaiting the opportunity to assist you in scheduling an exhilarating test drive near Brunswick, allowing you to fully embrace the exceptional features and expansive interior space of this efficient Toyota marvel.
Before your visit, we encourage you to explore our enticing range of new vehicle specials, curated to provide extraordinary savings on your Toyota purchase and enhance your ownership experience.
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